Collection: Beauty of Joseon

Beauty of Joseon is a South Korean K-beauty brand inspired by traditional Korean herbal medicine and hanbang (herbal) ingredients, blending these with modern skincare science.

Its best-known products are the Relief Sun: Rice + Probiotics sunscreen (a cult-favorite, lightweight SPF) and the Glow Serum with rice extract and alpha-arbutin for brightening. Rice, ginseng, and honey are signature ingredients across the line.

Formulas tend to be gentle, hydrating, and focused on glow and brightening. It's affordable and has gained major international popularity, especially for its sunscreens.