Collection: Round Lab

Round Lab is a South Korean K-beauty brand founded in 2017, built on a "clean beauty" philosophy that uses pure, natural ingredients sourced from the Korean Peninsula. Formulas are gentle, hypoallergenic, and dermatologically tested (free of parabens, alcohol, and artificial fragrance), making them especially suited for sensitive and dry skin. It's also cruelty-free with eco-friendly packaging.

Signature lines built around local ingredients include the 1025 Dokdo line (mineral-rich deep seawater from Ulleungdo/Dokdo islands, gentle exfoliating toner), the Birch Juice line (silver birch sap for hydration), and the Mugwort calming line. Its cult-favorite is the 1025 Dokdo Toner.

Formulas focus on gentle exfoliation, deep hydration, soothing, and barrier strengthening. It's affordably priced, hugely popular in Korea, and has expanded internationally (including Target in the US).