Skin1004

SKIN1004 is a South Korean K-beauty brand centered almost entirely on Centella Asiatica sourced from the unspoiled nature of Madagascar. The name comes from the Korean pronunciation of "1004" (cheonsa), which sounds like "angel," reflecting the brand's aim to be a "guardian angel" for your skin. It's hypoallergenic, vegan, cruelty-free (PETA-certified), and avoids parabens, sulfates, and synthetic fragrances.

Its hero product is the Madagascar Centella Asiatica 100 Ampoule, alongside the popular Light Cleansing Oil, Hyalu-Cica line (centella + hyaluronic acid), Poremizing line, and Centella sunscreens. Centella's soothing compounds (madecassoside, asiaticoside) anchor the formulas.

Products focus on soothing, calming redness, acne, pore care, hydration, and barrier support, with lightweight, non-comedogenic textures. It's affordably priced and very popular on TikTok.

Skin1004